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Engaging an entire corporation with your consumer insights

Date of publication: November 13, 2005

Catalogue: Qualitative 2005

Author: Adam Wadsworth

Abstract:

Instead of simply putting together a traditional ethnographic research video, by creating a film, companies can ensure that the millions of dollars they invest in uncovering insights will actually be well spent. Their insights will not only stick in the minds of executives, but also spread across all areas of the organization and be used in ways previously unimagined.

Adam Wadsworth

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Takenoshita, Spatharou and Banerji (2009a, February 11). Making a difference with consumer insights. ANA - ESOMAR. Retrieved May 13, 2025, from


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Terron and Mahto (2019a, September 08). The time traveller's guide to consumer insights. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Wadsworth, A. (2005a, November 13). Engaging an entire corporation with your consumer insights. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-time-traveller-s-guide-to-consumer-insights