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Research papers
Shape the future with 'future shapers' and cutting-edge hybrid research techniques
This presentation discusses cutting-edge research methods for predicting consumer behavior including qualitative and quantitative research and methods that measure subconscious response. A case study from a major US women's apparel retailer...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Aaron Reid, Jennifer Kasper, Stacy Graiko
Company: Sentient Decision Science
November 18, 2010
Research papers
The vitality of qualitative research in the era of blogs and tweeting
The research landscape has never been richer in techniques and technology, nor has there been such a bewildering choice of methods in the history of Consumer Research. For most of the past 50 years or so, the debate about alternative methods has...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Alan Branthwaite, Simon Patterson
Company: QRi Consulting Ltd.
November 18, 2010
Research papers
Arbiters of meaning
This presentation outlines the findings of a small scale research project charged with exploring the role of the simultaneous translator or interpreter in the international research process, highlighting important differences in how the role is...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Author: Peter Totman
Company: Jigsaw Research
November 18, 2010
Research papers
Behavioral economics
Behavioral economics is emerging as a significantly influential insight paradigm in the UK in research and related disciplines and it poses many methodological and philosophical challenges. A key interest will be in helping to understand these...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Alex Johnston, Luke Perry
Company: Jigsaw Research
November 18, 2010
Research papers
Why some slumdogs feel like millionaires and some millionaires like slumdogs
We measure affluence linearly on income levels, purchasing power and assets owned. In reality, however, there is a difference between how 'rich' people are, measured on absolute scales, and how 'rich' they perceive themselves to be. Often behaviour...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 18, 2010
Research papers
(Re)searching
This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Laura Fry, Rose Tomlins
Company: GfK
November 18, 2010
Research papers
