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Lockwood, T. C. (1967a, June 15). How advertising works. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/how-advertising-works
Burdus, J. (1967a, June 15). Some people are more equal than others. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/some-people-are-more-equal-than-others
Knecht, J. (1967a, June 15). In reply to mr. Stapel. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/in-reply-to-mr-stapel
Colley, R. H. (1967a, June 15). Breaking through the communication barriers. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/breaking-through-the-communication-barriers
Stapel, J. (1967a, June 15). Post testing and pre testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved September 23, 2024, from