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In reply to mr. Stapel

Date of publication: June 15, 1967

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: John Knecht

Abstract:

Mr. Stapel has found a positive correlation between recall and behaviour. Now facts are facts and facts are holy. Let's further assume that his interpretation of what he found is correct. Now other researchers have done work on the relationship between recall and behaviour. And these researchers have assembled quite a bit of evidence, that recall and behaviour show no correlation at all or sometimes even a negative correlation.

John Knecht

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Research Papers

In reply to mr. Lockwood

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: John Knecht

 

June 15, 1967

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Citation

Knecht, J. (1967a, June 15). In reply to mr. Lockwood. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/in-reply-to-mr-lockwood


Research Papers

Reply to Mr. Collins

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: John F. Drakeford

 

February 1, 1970

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Drakeford, J. F. (1970a, February 01). Reply to Mr. Collins. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/reply-to-mr-collins


Research Papers

In reply to Mr. Rasmussen's remark from the floor

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Maarten Van Mesdag

 

May 1, 1968

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Citation

Van Mesdag, M. (1968a, May 01). In reply to Mr. Rasmussen's remark from the floor. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/in-reply-to-mr-rasmussen-s-remark-from-the-floor


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Citation

Knecht, J. (1967a, June 15). In reply to mr. Stapel. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/in-reply-to-mr-rasmussen-s-remark-from-the-floor