Abstract:
Mr. Stapel has found a positive correlation between recall and behaviour. Now facts are facts and facts are holy. Let's further assume that his interpretation of what he found is correct. Now other researchers have done work on the relationship between recall and behaviour. And these researchers have assembled quite a bit of evidence, that recall and behaviour show no correlation at all or sometimes even a negative correlation.
This could also be of interest:
Research Papers
In reply to mr. Lockwood
Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: John Knecht
 
June 15, 1967
Research Papers
Reply to Mr. Collins
Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John F. Drakeford
 
February 1, 1970
Research Papers
In reply to Mr. Rasmussen's remark from the floor
Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Maarten Van Mesdag
 
May 1, 1968
