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Gutjahr, G. (1972a, June 15). Price policy and price research (magazines). ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/price-policy-and-price-research-magazines-
Averink, G. A. (1970a, September 01). Marketing models for consumer durable products. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/marketing-models-for-consumer-durable-products
Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/consumer-reaction-to-retail-price-and-display-changes
Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-pricing-of-new-products