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Domingo de Bias, E. (1992a, June 15). Quality of exposure. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quality-of-exposure
Moore, J. (1992a, June 15). Effective advertising strategies for the new media and marketing environment. ANA - ESOMAR. Retrieved September 26, 2024, from
Gold, L. N. (1992a, June 15). Let's heavy up in St. Louis and see what happens. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/let-s-heavy-up-in-st-louis-and-see-what-happens
McPheters, R. M. (1992a, June 15). Use of scanner data to measure the effects of magazine advertising and frequency on product volume. ANA - ESOMAR. Retrieved September 26, 2024, from
Wissing, A. (1992a, June 15). Assessing the benefits of combined weeklies and television advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Walstra and Nelissen (1992a, June 15). Adapting advertising to the media environment, or: The way to kill two birds with one stone. ANA - ESOMAR. Retrieved September 26, 2024, from
Brulé, M. (1992a, June 15). Audience measurement and communication effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/audience-measurement-and-communication-effectiveness
Forner, R. M. (1991a, June 15). David and Goliath. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/david-and-goliath
Pincott, G. (1991a, June 15). Planning effective press campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/planning-effective-press-campaigns