Resources Library by ANA

Revue Française du Marketing 2002 (N. 186)

Les deux premiers articles ont ceci de commun qu'ils portent sur desobstacles majeurs auxquels le marketing se trouve aujourd'hui confronté.Le premier obstacle est la situation de crise. Les auteurs, LaurentHermel et Albert Louppe se livrent à...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

January 1, 2002

Research World (March 2001)

Market research turnover in Latin America totalled US$639 million in 1999 and is set to grow. Here follows an overview of the main factors affecting the industry.

Catalogue: Research World 2001

Author: ESOMAR B.V.

March 1, 2001

Why single measures are not enough

Clients want marketing research that informs them about what actions they should take, not only what their current situation is. This requires that marketing research use multiple measures instead of single measures, since single measures most often...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Lars Bergkvist

November 1, 2000

Breathing life into research data

Markets are becoming ever more competitive with new brands competing for consumers' share of mind and heart. Building a relationship with consumers is a challenge facing all organisations but particularly so in the case of Emergent Drinkers ...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Shirley Acreman, Louise Bahns

September 1, 1999

Why leisure research is different

Although leisure itself is not as simple to define as might at first appear, there can be no doubt that the leisure industry is one of the few growth areas in most Western countries, reflecting technological advances, de-industrialisation and the...

Catalogue: ESOMAR Congress 1988

Author: Peter B. Hodgson

September 1, 1988

An analysis of the quality factor for adding value in food and drink markets

In its major food and drink forecasting study across West Europe (NUTRITION 1990), GIRA predicted the volume decline in food and drink markets, but compensated by an increase in value in food markets. The explanation of this paradox is that the...

Catalogue: Seminar 1983: New Product Development

Author: Jacques Belay

November 21, 1983

Industrial market segmentation

The author proposes that segmentation should play a greater role in industrial marketing planning and strategy formulation. After analysing the basic characteristics of industrial markets and the different approaches/styles of marketing, he then goes...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Laszlo Unger

Company: Givaudan

October 1, 1981

The changing pattern of key West European food and drink markets

The significant food groups operating in West Europe have become increasingly aware in the past three-four years of significant changes in eating habits caused by a mixture of supply innovations, food price movements, reaction to recession and life...

Catalogue: Seminar 1979: New Product Development

Author: Jacques Belay

October 1, 1979

How much to invest in this research?

When he comes to assess what he should reasonably invest in a piece of research, the research buyer may try to apply a relatively simple, "Bayesian" method. It consists first in writing down four figures which are the basic data of his problem (the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Hong Tia, Alain Kling

September 1, 1978