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Research papers

Developing second generation mobile research techniques

A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that...

Catalogue: Congress 2011: Impact
Authors: A. J. Johnson, Rolfe Swinton
Company: Ipsos MRBI
September 18, 2011
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Citation

Johnson and Swinton (2011a, September 18). Developing second generation mobile research techniques. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/developing-second-generation-mobile-research-techniques


Research papers

Measuring and managing reputation

A novel approach to leveraging reputation tracking data in business decision making to improve a leading direct selling company's global reputation is reviewed in this presentation. It documents how reputation drivers were isolated, tracked and...

Catalogue: Congress 2011: Impact
Authors: Scott Miller, Yogesh Chavda
Company: Ipsos MRBI
September 18, 2011
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Citation

Miller and Chavda (2011a, September 18). Measuring and managing reputation. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/measuring-and-managing-reputation


Research papers

The future of forecasting is here

At the 2002 ESOMAR Congress, a paper entitled The Future of Simulated Test Markets (by Joseph Willke, ACNielsen BASES) made predictions about what life would be like in 2010 and the implications for STM models. 2010 is here, and it is the perfect...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Lee Markowitz
Company: Ipsos MRBI
September 15, 2010
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Citation

Markowitz, L. (2010a, September 15). The future of forecasting is here. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-future-of-forecasting-is-here


Research papers

Research methodologies in China

A look at China, its research history and its methodologies in a world context:-Growth of the Chinese research industry, growth of internet usage and its resultant adoption of on-line research, both quantitative and qualitative.-Case studies in China...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: R. Susan Ellis, Daisy Xu, Brian Fine
Company: Ipsos MRBI
April 7, 2009
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Citation

Ellis, Xu and Fine (2009a, April 07). Research methodologies in China. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/research-methodologies-in-china


Research papers

Once gotten, not forgotten

Lidia Oie, responsible for the Qualitative Studies Area at one of the biggest marketing research enterprises in Latin America, will describe the uses and achievements of deprivation studies. This technique allows to identify the value that a product...

Catalogue: Latin America 2008
Author: Lidia Oie Jiques
Company: Ipsos MRBI
May 13, 2008
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Citation

Jiques, L. O. (2008a, May 13). Once gotten, not forgotten. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/once-gotten-not-forgotten


Research papers

Me-Dia or You_Dia?

Everybody is talking about us could well be the song for new media! With explosion of new media options notably online media there has been a general feeling of optimism and opportunism when one looks at the concept of new media. But decisions have...

Catalogue: Asia Pacific 2008
Authors: Duncan Dodds, John Coll, Radhecka Roy
Company: Ipsos MRBI
April 9, 2008
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Citation

Dodds, Coll and Roy (2008a, April 09). Me-Dia or You_Dia?. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/me-dia-or-you-dia-


Research papers

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008
Authors: Simon Staplehurst, Jenny Heak, Andrew Green
Company: Ipsos MRBI
April 9, 2008
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Citation

Staplehurst, Heak and Green (2008a, April 09). Measuring the business elites of India and China. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/measuring-the-business-elites-of-india-and-china


Research papers

A pint of lager and panel membership

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain.A proprietary online panel approach was adopted, to allow weekly reporting to advise...

Catalogue: Panel Research 2007
Authors: Anne Barnsdale, Leo Malagoni
Company: Ipsos MRBI
October 28, 2007
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Citation

Barnsdale and Malagoni (2007a, October 28). A pint of lager and panel membership. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/a-pint-of-lager-and-panel-membership


Research papers

Measure twice and cut once

Media planning should concern itself with measuring what matters most. This is not the number of media exposure since ad recall does not follow media consumption well, high share-of-voice is not efficient, and advertising does not work in a linear...

Catalogue: WM3 2007
Author: John Hallward
Company: Ipsos MRBI
June 3, 2007
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Citation

Hallward, J. (2007a, June 03). Measure twice and cut once. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/measure-twice-and-cut-once