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Research papers

The effects of PVRs on television viewing

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Daniel J. Monistere, Scott L. Brown
Company: Nielsen
June 17, 2003
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Citation

Monistere and Brown (2003a, June 17). The effects of PVRs on television viewing. ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/the-effects-of-pvrs-on-television-viewing


Research papers

Diary and telephone-based measurement of the network radio audience in the United States

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodologies.This paper examines the differences observed...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Thomas C.N. Evans, David Lapovsky
Company: Nielsen
June 16, 2003
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Citation

Evans and Lapovsky (2003a, June 16). Diary and telephone-based measurement of the network radio audience in the United States. ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/diary-and-telephone-based-measurement-of-the-network-radio-audience-in-the-united-states


Research papers

21st century measurement of 21st century media

Arbitron's Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia. Though both methods yield similar overall quarter-hours, PPM picks...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett
Company: Nielsen
June 16, 2003
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Citation

McConochie, Goerlich and Stinnett (2003a, June 16). 21st century measurement of 21st century media . ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/21st-century-measurement-of-21st-century-media-


Research papers

A full year of audience research with PPM

The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now clear that media outlets will encode their signals...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 16, 2003
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Citation

Patchen and Webb (2003a, June 16). A full year of audience research with PPM. ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/a-full-year-of-audience-research-with-ppm


Research papers

The new retail kids on the block - Changing the way we shop in Asia

The paper describes research that has been carried out into grocery retailing across Asia. Its focus is on the entry of new players into these markets and the impact that they are having. Headlines would suggest that global retailers are driving the...

Catalogue: Asia Pacific 2002
Author: Peter Gale
Company: Nielsen
December 1, 2002
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Citation

Gale, P. (2002a, December 01). The new retail kids on the block - Changing the way we shop in Asia. ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/the-new-retail-kids-on-the-block---changing-the-way-we-shop-in-asia


Research papers

How consumers identify good brands

This paper confronts the commonly held view that building long-term brand equity is basically a matter of brand 'imagery' and 'positioning' and that where global brands have succeeded in Asia, it is chiefly because they have well developed 'global'...

Catalogue: Asia Pacific 2002
Author: Alastair Gordon
Company: Nielsen
December 1, 2002
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Citation

Gordon, A. (2002a, December 01). How consumers identify good brands . ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/how-consumers-identify-good-brands-


Research papers

The prospects for local brands in China

The common assumption of globalization, that the brands of current global players will dominate many packaged goods markets, may be open to challenge in China. Local brands may turn out to be far more important than was assumed. Although the initial...

Catalogue: Asia Pacific 2002
Author: Alistair Watts
Company: Nielsen
December 1, 2002
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Citation

Watts, A. (2002a, December 01). The prospects for local brands in China. ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/the-prospects-for-local-brands-in-china


Research papers

Positioning condoms for high risk groups in Indonesia

Family Health International (FHI), a non-governmental organization, is spearheading a program in Indonesia funded by USAID and aimed at increasing risk reduction behaviour among individuals at high risk of HIV and other Sexually Transmitted...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Rocky A.C. Hatibie, Jasmine Erna, Achala Srivatsa
Company: Nielsen
November 10, 2002
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Citation

Hatibie, Erna and Srivatsa (2002a, November 10). Positioning condoms for high risk groups in Indonesia. ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/positioning-condoms-for-high-risk-groups-in-indonesia


Research papers

The future of simulated test markets

The changes occurring in new product marketing and business management that will require significant changes to Simulated Test Market (STM) models are addressed. Specifically, current STM models are not well suited for the future marketing world of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Joseph Willke
Company: Nielsen
September 22, 2002
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Citation

Willke, J. (2002a, September 22). The future of simulated test markets . ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/the-future-of-simulated-test-markets-