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The effects of PVRs on television viewing

Date of publication: June 17, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Company: Nielsen

Authors: Daniel J. Monistere, Scott L. Brown

Abstract:

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo PVR devices. This test panel allows NMR to analyze the viewing patterns before and after the introduction of a PVR device into the household. The results are based on the initial data analyzed from this offline test panel.

Daniel J. Monistere

Author

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Scott L. Brown

Author

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Monistere and Brown (2003a, June 17). The effects of PVRs on television viewing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/monitoring-the-effects-of-television-advertising