The effects of PVRs on television viewing

Date of publication: June 17, 2003


By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo PVR devices. This test panel allows NMR to analyze the viewing patterns before and after the introduction of a PVR device into the household. The results are based on the initial data analyzed from this offline test panel.

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