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Hansen and Andersen (1993a, September 01). The creativity factor as an important variable in the understanding of campaign effect. ANA - ESOMAR. Retrieved June 03, 2024, from
Buckingham, C. (1993a, June 15). The category management revolution. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/the-category-management-revolution
Chain, C. (1993a, June 15). Retailing. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/retailing
Coffey, Appel and Joyce (1992a, June 15). Two practical market research tools for assessing the value of television advertising. ANA - ESOMAR. Retrieved June 03, 2024, from
Pioche, A. (1992a, June 15). A new kind of consumer panel. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/a-new-kind-of-consumer-panel
Brennan and Wyndham (1992a, June 15). Researching audiences to target audiences... A different type of single source. ANA - ESOMAR. Retrieved June 03, 2024, from
Kiefl and Tattle (1992a, June 15). Problems of non-response and non-cooperation in a people meter panel. ANA - ESOMAR. Retrieved June 03, 2024, from
Occhiogrosso, M. (1992a, June 15). Local market television measurement: A comparison of the statistical reliability of three methodologies. ANA - ESOMAR. Retrieved June 03, 2024, from
Schilimoeller, E. A. (1992a, June 15). Audience estimates and stability. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/audience-estimates-and-stability