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Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/how-many-value-propositions-is-too-many-
Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china
Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/flip-the-coin
Van Zyl, Wright, Kriegler and Steyn (2022a, July 15). #EXPLORE. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/-explore
Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/how-to-measure-the-effectiveness-of-a-brand-
Mullick et al. (2020a, November 02). Designing innovations differently in the digital environment. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/designing-innovations-differently-in-the-digital-environment
Janssen, de Rooij and Cho (2019a, May 22). Overcoming barriers to purchase in online shopping environments . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/overcoming-barriers-to-purchase-in-online-shopping-environments-
Takalkar and Orphanides (2019a, April 07). Has Amazon met its match?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/has-amazon-met-its-match-
Saxena, Pai and Bhargav (2018a, November 11). Breaking the blue ocean barriers. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/breaking-the-blue-ocean-barriers