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Research papers

Beneath the surface

Two questions periodically arise in our industry: how do brands really grow and why don't the best always win? Every time our industry thinks that we have the answers nailed down, someone comes along and undermines the collective consensus. We are...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr
Company: KANTAR TNS Malaysia
September 13, 2012
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Citation

Findlay, Michael and Hofmeyr (2012a, September 13). Beneath the surface. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/beneath-the-surface


Research papers

Digital boost in Latin America

Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Alexandro Herrera
Company: KANTAR TNS Malaysia
May 3, 2012
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Citation

Herrera, A. (2012a, May 03). Digital boost in Latin America. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/digital-boost-in-latin-america


Research papers

Social media experiences

Social networks are more than a trendy feature or a passing phenomenon but may well change human experience in all respects. How social networks are changing the relationship between brands and consumers, and how prepared brands are to face the...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Andres Lopez, Luis Miguel Quijada
Company: KANTAR TNS Malaysia
May 3, 2012
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Citation

Lopez and Quijada (2012a, May 03). Social media experiences. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/social-media-experiences


Research papers

Rich new world

This presentation demonstrates how a cultural model was constructed and applied to gain a textured understanding of the new age Indian rural consumers whose lives are significantly different from traditional rural consumers. At the core of this model...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sandeep Dutta, Rajaram Senapaty, Kashmira Chadha
Company: KANTAR TNS Malaysia
April 17, 2012
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Citation

Dutta, Senapaty and Chadha (2012a, April 17). Rich new world. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/rich-new-world


Research papers

Mobile - The future of marketing in Asia Pacific

Once online, digital becomes the medium relied upon most. In Asia Pacific, the future of digital is very much mobile, although this role in consumers' lives is changing. The presentation is underpinned by a combination of mobile passive meter...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: James Fergusson, Fiona Buchanan, Joseph Webb
Company: KANTAR TNS Malaysia
April 17, 2012
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Citation

Fergusson, Buchanan and Webb (2012a, April 17). Mobile - The future of marketing in Asia Pacific. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/mobile---the-future-of-marketing-in-asia-pacific


Research papers

Insight into poverty

Crisis is a word increasingly repeated in every day discourse. This results in a growing number of people experiencing situations previously reserved for the low segment: a sense of uncertainty, of having limited influence on one's own fortunes, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Beata Gers, Katarzyna Gawlik
Company: KANTAR TNS Malaysia
March 26, 2012
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Citation

Gers and Gawlik (2012a, March 26). Insight into poverty. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/insight-into-poverty


Research papers

Imagine that we can test imagination!

The paper describes the process of integrating traditional pre-testing methods with neuroscientific ones, which are based on brain waves (EEG), skin conductance (SC) and eye-tracking (ET) measurements. Study results are discussed with regard to the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising
Company: KANTAR TNS Malaysia
March 26, 2012
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Citation

Ohme, De Balanzó and Eising (2012a, March 26). Imagine that we can test imagination!. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/imagine-that-we-can-test-imagination-


Research papers

Time is of the essence

The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011
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Citation

Patel, A. (2011a, October 26). Time is of the essence. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/time-is-of-the-essence


Research papers

Eve-olution: Why women rule the web

This paper explores the feminine side of the online Eve-olution, employing data from sources including the TNS Digital Life and Mobile Life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica
Companies: KANTAR TNS Malaysia, Yahoo!
October 26, 2011
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Citation

Brilot et al. (2011a, October 26). Eve-olution: Why women rule the web. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/eve-olution-why-women-rule-the-web