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Videos

Let's face the music...and dance

Big data presents massive challenges—but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how...

Catalogue: Congress 2013: Think Big
Authors: Will Goodhand, Oliver Nelken
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Goodhand and Nelken (2013a, June 15). Let's face the music...and dance. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/let-s-face-the-music-and-dance


Videos

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways—where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Roy and Venkataraman (2013a, June 15). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem


Videos

Digitised city

The main goal of the research in this presentation was to determine the effectiveness of particular types of OOH ad and the impact of these ads on the parameters of advertised brands. The test consisted of two parts: a city tour accomplished in a...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Bartosz Baranski, Marek Biskup
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Baranski and Biskup (2013a, June 15). Digitised city. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/digitised-city


Videos

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Stacy Graiko, Andrew Soren
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Graiko and Soren (2013a, June 15). Insight mining with positive psychology. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology


Research papers

The road to riches fuelled by brand power

The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced. This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Nick Bull, Peter Walshe
Company: KANTAR TNS Malaysia
May 24, 2013
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Citation

Bull and Walshe (2013a, May 24). The road to riches fuelled by brand power. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-road-to-riches-fuelled-by-brand-power


Research papers

There's no such place as Chindia!

Universal concepts like motherhood, beauty, achievement and power, which many of our clients' brands are built o, can mean very different things across cultures. As growth for global brands increasingly starts to come from culturally diverse Asian...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Anjali Puri, Poonam V. Kumar
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Puri and Kumar (2013a, April 07). There's no such place as Chindia!. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/there-s-no-such-place-as-chindia-


Research papers

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Priti Mehra, Bhomik Chandna
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Mehra and Chandna (2013a, April 07). The brave new world. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-brave-new-world


Research papers

Advertising clusters in Asia

Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to advertising, ad expenditure in the region is...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Shivkumar Moulee
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Moulee, S. (2013a, April 07). Advertising clusters in Asia. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/advertising-clusters-in-asia


Research papers

The last frontier of Asia

In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ron Gailey
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Gailey, R. (2013a, April 07). The last frontier of Asia. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-last-frontier-of-asia