Back

The road to riches fuelled by brand power

Date of publication: May 24, 2013

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Company:

Authors: Nick Bull, Peter Walshe

Abstract:

The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced. This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with particular focus on the effects of the global recession, recalls, social media effects and the new 'value-conscious' era.

Nick Bull

Author

This is a long description of some author details.

Peter Walshe

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Bull and Walshe (2013a, May 24). The road to riches fuelled by brand power. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-road-to-riches-fuelled-by-brand-power