Abstract:
The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced. This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with particular focus on the effects of the global recession, recalls, social media effects and the new 'value-conscious' era.
Research Papers
Brand power, premium and potential
Catalogue: CEE Research Forum 2013: Research Remix
Author: Peter Walshe
Company: KANTAR TNS Malaysia
March 17, 2013
Research Papers
Organizational research reinvigoration
Catalogue: Congress 2013: Think Big
Authors: Cortney Henseler, Christian Kugel
 
September 26, 2013
Research Papers
AUTO BILD market barometer connectivity
Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck
Company: Happy Thinking People
May 24, 2013
