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The road to riches fuelled by brand power

Date of publication: May 24, 2013

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Company:

Authors: Nick Bull, Peter Walshe

Abstract:

The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced. This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with particular focus on the effects of the global recession, recalls, social media effects and the new 'value-conscious' era.

Nick Bull

Author

This is a long description of some author details.

Peter Walshe

Author

This is a long description of some author details.

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Bull and Walshe (2013a, May 24). The road to riches fuelled by brand power. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-new-generation-of-brand-research