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The road to riches fuelled by brand power

Date of publication: May 24, 2013

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Company:

Authors: Nick Bull, Peter Walshe

Abstract:

The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced. This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with particular focus on the effects of the global recession, recalls, social media effects and the new 'value-conscious' era.

Nick Bull

Author

This is a long description of some author details.

Peter Walshe

Author

This is a long description of some author details.

Research Papers

Brand power, premium and potential

Catalogue: CEE Research Forum 2013: Research Remix

Author: Peter Walshe

Company: KANTAR TNS Malaysia

March 17, 2013

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Citation

Walshe, P. (2013a, March 17). Brand power, premium and potential. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/brand-power-premium-and-potential


Research Papers

Organizational research reinvigoration

Catalogue: Congress 2013: Think Big

Authors: Cortney Henseler, Christian Kugel

 

September 26, 2013

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Citation

Henseler and Kugel (2013a, September 26). Organizational research reinvigoration. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/organizational-research-reinvigoration-8072


Research Papers

AUTO BILD market barometer connectivity

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck

Company: Happy Thinking People

May 24, 2013

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Citation

Moughrabi, Loose and Schindlbeck (2013a, May 24). AUTO BILD market barometer connectivity . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/auto-bild-market-barometer-connectivity-


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Citation

Bull and Walshe (2013a, May 24). The road to riches fuelled by brand power. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/auto-bild-market-barometer-connectivity-