Abstract:
In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth presented by the easing of sanctions in the country.Drawing from the first comprehensive study of the consumer landscape in Myanmar since the easing of sanctions, this presentation will explore these growth opportunities from three perspectives: the agency, the client and the consumer. It will also provide significant insights taken from 10,275 interviews conducted with consumers in Myanmar from all socio-economic classes and geographies
This could also be of interest:
Research Papers
Mapping the emerging digital frontier
Catalogue: Congress 2008: Frontiers
Authors: Lee Ryan, Bernice Klaassen
Company: KANTAR TNS Malaysia
September 26, 2008
Research Papers
Evaluating tourism at a 'last frontier'
Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: David T. Bottomley, George Rennie
 
June 15, 1983
Research Papers
Changing equity of brand labels: The Asia Pacific perspective
Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Seonaid Anderson, Helen Passingham-Hughes
Company: KANTAR TNS Malaysia
September 14, 2003
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)