Abstract:

In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth presented by the easing of sanctions in the country.Drawing from the first comprehensive study of the consumer landscape in Myanmar since the easing of sanctions, this presentation will explore these growth opportunities from three perspectives: the agency, the client and the consumer. It will also provide significant insights taken from 10,275 interviews conducted with consumers in Myanmar from all socio-economic classes and geographies