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Research papers

Behind the closed doors of Saudi Harems

For years, marketers have considered the Saudi female consumer segment as taboo, especially as they are completely veiled and can not be approached or touched. This paper provides insights into female segments in Saudi Arabia in terms of their...

Catalogue: Qualitative 2005
Author: Hana Balaa
Company: KANTAR TNS Malaysia
November 13, 2005
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Citation

Balaa, H. (2005a, November 13). Behind the closed doors of Saudi Harems. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/behind-the-closed-doors-of-saudi-harems


Research papers

Young families: Changes and trends

Current sociocultural changes have direct consequences on families and family dynamics. With respect to young families, this means: a) configuring a specific lifestyle; b) the appearance of a new segment, couples with dual incomes and no kids...

Catalogue: Latin America 2005
Authors: Mauricio Yuraszeck, Andres López Fernández
Company: KANTAR TNS Malaysia
October 23, 2005
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Citation

Yuraszeck and López Fernández (2005a, October 23). Young families: Changes and trends. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/young-families


Research papers

Understanding how shoppers really behave

The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers' actual behavior at point of sale when they make their purchasing decisions.The study of purchasing behavior makes it...

Catalogue: Latin America 2005
Authors: Carolina Dennin, Susana Marquis
Companies: KANTAR TNS Malaysia, Unilever
October 23, 2005
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Citation

Dennin and Marquis (2005a, October 23). Understanding how shoppers really behave. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/understanding-how-shoppers-really-behave


Research papers

Brand activation

This paper analyses a new and recently strong Marketing trend: Brand Activation.Brand Activation refers to those marketing activities that have developed strongly over the last few years, which fulfil a double task: the traditional one of building...

Catalogue: Latin America 2005
Authors: Viviana Barcesat, Vanina Gruart
Companies: KANTAR TNS Malaysia, Unilever
October 23, 2005
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Citation

Barcesat and Gruart (2005a, October 23). Brand activation. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/brand-activation


Research papers

The emotional drivers of advertising success

This presentation integrates the models of neuroscience with empirical evidence from Millward Brown's brand and advertising studies.It demonstrates the power of emotion in marketing, and why it is so powerful, but also shows the need for a balance of...

Catalogue: Congress 2005: Making A Difference
Author: Graham Page
Company: KANTAR TNS Malaysia
September 21, 2005
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Citation

Page, G. (2005a, September 21). The emotional drivers of advertising success. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/the-emotional-drivers-of-advertising-success


Research papers

Advertising in Asia

Asia continues to grow in stature and significance. With over half the world's population residing in the region, recent economic indicators suggest a shift in balance of global power as well. As advertising continues to dominate share of...

Catalogue: Congress 2005: Making A Difference
Authors: Neerja Wable, Shivkumar Moulee
Company: KANTAR TNS Malaysia
September 21, 2005
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Citation

Wable and Moulee (2005a, September 21). Advertising in Asia. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/advertising-in-asia


Research papers

From set top meters to set top boxes

The migration from analogue to digital television is compromising traditional, sample centric audience measurement techniques;- diaries and Peoplemeters.To address this, TNS has invested in a comprehensive programme encompassing research, new...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: George Shababb, Anthony Taylor
Company: KANTAR TNS Malaysia
June 23, 2005
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Citation

Shababb and Taylor (2005a, June 23). From set top meters to set top boxes. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/from-set-top-meters-to-set-top-boxes


Research papers

Time as the unifying metric

The paper argues that time budget studies offer a way forward for audience measurement in the digital era, helping us look across media and playing an essential dual role in media research, namely: providing a catalyst for fusion between single media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Richard Marks
Company: KANTAR TNS Malaysia
June 22, 2005
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Citation

Marks, R. (2005a, June 22). Time as the unifying metric. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/time-as-the-unifying-metric


Research papers

Establishing online audience measurement based on onsite usage data and survey information

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.This paper presents...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke
Company: KANTAR TNS Malaysia
June 20, 2005
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Citation

Noller, Sandhöfer and Pischke (2005a, June 20). Establishing online audience measurement based on onsite usage data and survey information. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/establishing-online-audience-measurement-based-on-onsite-usage-data-and-survey-information