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Dadlani and Soman (2010a, April 20). Synergistic co-creation. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/synergistic-co-creation
Richarme and Colias (2008a, September 26). Realism in research. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/realism-in-research
Abiven and Labidoire (2007a, September 19). Second life. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/second-life
Saether-Larsen and Tjostheim (2005a, February 27). How to validate a new MR tool?. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/how-to-validate-a-new-mr-tool-
Treiber and Needel (2000a, September 01). New ways to explore consumer point-of-purchase dynamics. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/new-ways-to-explore-consumer-point-of-purchase-dynamics
Johnson and Felice (1998a, September 01). From identifying need states to testing in virtual reality . ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/from-identifying-need-states-to-testing-in-virtual-reality-
Wright and Needel (1996a, November 01). Extending our knowledge of consumers through virtual reality. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/extending-our-knowledge-of-consumers-through-virtual-reality
Cohen and Gadd (1995a, September 01). Virtual reality shopping simulation for the modern marketer. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/virtual-reality-shopping-simulation-for-the-modern-marketer
Giannetto, G. (1995a, June 15). Virtual buying. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/virtual-buying