Second life

Date of publication: September 19, 2007

Abstract:

This presentation describes the birth of a new research methodology developed by Repè in a 3D immersive environment. It follows the development of an original research approach for studying the consumers 2.0 that expresses everything they hold in their imagination in virtual worlds entirely built by them. It further explains the importance of engaging the consumers in interactive co-creation processes that allows brands to tap into new inspiration resources.

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