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Webinars

Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World

What's it about? Kalindi will share vision of future of consumer insights and share practical tips and examples of how the consumer insights function continues to generate value and business impact in this very fast, constantly evolving...

Catalogue: Webinar 2024
Authors: Ed Keller, Kalindi Mehta
Companies: MRII, Estée Lauder Companies
March 14, 2024
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Citation

Keller and Mehta (2024a, March 14). Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World. ANA - ESOMAR. Retrieved November 21, 2024, from


https://ana.esomar.org/documents/maximizing-value-business-action-of-consumer-insight-foresight-in-a-digital-ai-driven-world


Webinars

Questionnaire Design Best Practices 2

What's it about?In May 2021, Jeffrey Henning presented one of ESOMAR?s most popular webinars, focusing on questionnaire design best practices informed by research on research.  Jordan picks up the baton with this new webinar. What's in it...

Catalogue: Webinars 2023
Author: Jordan A. Levitin
Company: MRII
March 23, 2023
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Citation

Levitin, J. A. (2023a, March 23). Questionnaire Design Best Practices 2. ANA - ESOMAR. Retrieved November 21, 2024, from


https://ana.esomar.org/documents/questionnaire-design-best-practices-2


Webinars

Qualitative Research: Staying Current & Looking Ahead

What's it about?A panel of qualitative experts will spearhead a lively overview of qualitative research ? where it came from, where it currently stands, and where it may be headed. What's in it for me?Join us for this illustrious panel...

Catalogue: Webinars 2023
Authors: Ed Keller, Jeff Walkowski, Katee George
Companies: Schlesinger Associates, Inc, QualCore.com, Nichols Research, MRII
February 20, 2023
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Citation

Keller, Walkowski and George (2023a, February 20). Qualitative Research: Staying Current & Looking Ahead. ANA - ESOMAR. Retrieved November 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-staying-current-looking-ahead

Survey-Based Techniques for Optimizing Prices and Products

What's it about?Optimizing product/service features and pricing is a common ask for researchers and managers. While many survey-based approaches have been proposed (especially for pricing), conjoint analysis has become the gold...

Catalogue: Webinars 2023
Author: Brian Orme
Companies: MRII, Sawtooth Inc
February 13, 2023
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Citation

Orme, B. (2023a, February 13). Survey-Based Techniques for Optimizing Prices and Products. ANA - ESOMAR. Retrieved November 21, 2024, from


https://ana.esomar.org/documents/survey-based-techniques-for-optimizing-prices-and-products


Webinars

Navigating Successful Innovation Through Changing Times

What's it about?Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ted Curtin
Companies: MRII, ProdigyWorks
October 20, 2022
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Citation

Kraus and Curtin (2022a, October 20). Navigating Successful Innovation Through Changing Times. ANA - ESOMAR. Retrieved November 21, 2024, from


https://ana.esomar.org/documents/navigating-successful-innovation-through-changing-times


Webinars

Foresight and Macro-Trends

What's it about? ?The real art of discovery consists not in finding new lands, but in seeing with new eyes.?Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Jessica Southard
Companies: MRII, Mars Wrigley
September 30, 2022
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Citation

Kraus and Southard (2022a, September 30). Foresight and Macro-Trends. ANA - ESOMAR. Retrieved November 21, 2024, from


https://ana.esomar.org/documents/foresight-and-macro-trends


Webinars

De-Risking Disruption

What's it about?Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in...

Catalogue: Webinars 2022
Authors: J. Walker Smith, Stephen Kraus
Companies: MRII, Kantar
July 14, 2022
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Citation

Smith and Kraus (2022a, July 14). De-Risking Disruption. ANA - ESOMAR. Retrieved November 21, 2024, from


https://ana.esomar.org/documents/de-risking-disruption


Webinars

How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning

What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Emmanuel Probst
Companies: MRII, IPSOS
May 12, 2022
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Citation

Kraus and Probst (2022a, May 12). How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning. ANA - ESOMAR. Retrieved November 21, 2024, from


https://ana.esomar.org/documents/how-to-build-brands-post-covid-by-fulfilling-the-consumer-s-quest-for-meaning


Webinars

Tech-celebrating Insights

What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ray Poynter, Dan Fleetwood
Companies: MRII, QuestionPro
April 14, 2022
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Citation

Kraus, Poynter and Fleetwood (2022a, April 14). Tech-celebrating Insights. ANA - ESOMAR. Retrieved November 21, 2024, from


https://ana.esomar.org/documents/tech-celebrating-insights