Abstract:

What's it about?

Optimizing product/service features and pricing is a common ask for researchers and managers. While many survey-based approaches have been proposed (especially for pricing), conjoint analysis has become the gold standard.   

What's in it for me?

Join us and Bryan Orme, President of Sawtooth Software, Inc to:

• Review non-conjoint approaches that have drawbacks and weaknesses, including stated importances, van Westendorp PSM, and Gabor-Granger.
• Discuss why conjoint analysis works better and is more flexible/powerful.

Who is this for?

This is a non-technical introductory webinar for those withan  interest in fine-tuning their approaches to product optimization and pricing. The discussion and examples will be intuitive. Sawtooth Software provides tools for conjoint analysis, but this is not a product demo. It?s an educational webinar that is useful no matter what conjoint analysis tool you choose to use.