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Koyasu and Saito (2023a, November 22). Crystallising the Digital First Moment of Truth of Unknown Targets . ANA - ESOMAR. Retrieved June 16, 2024, from
Koyasu and Saito (2023a, November 22). Crystallising the Digital First Moment of Truth of Unknown Targets . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/crystallising-the-digital-first-moment-of-truth-of-unknown-targets-
Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/how-many-value-propositions-is-too-many--12337
Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/how-many-value-propositions-is-too-many-
Lewis, B. (2021a, July 06). Home from Home. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/home-from-home
Hester, M. (2021a, June 10). Navigating the fear factor in consumer choice. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/navigating-the-fear-factor-in-consumer-choice
Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores
Saigal et al. (2020a, November 02). Passive measurement: Path to purchase. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/passive-measurement-path-to-purchase
Leumbou and Massen (2020a, September 17). Is in-store research and accompanied shopping still feasible if retailers already struggle with facilitating distance between shoppers?. ANA - ESOMAR. Retrieved June 16, 2024, from