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How Many Value Propositions is too Many?

Date of publication: November 22, 2023

Catalogue: Asia Pacific 2023 - Innovation

Authors: Susmita Somjit, Malaiesswari Krishnan

Abstract:

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to Flipkart?s gross merchandise value (GMV), and sales during the BBD month are 2.3 times compared to other months. In its ninth run since inception and the first BBD after the COVID-19 restrictions were lifted, Flipkart wished to make this edition bigger and better than ever. However, this is the most competitive time of the year.

Susmita Somjit

Author

This is a long description of some author details.

Malaiesswari Krishnan

Author

This is a long description of some author details.

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Citation

Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-many-value-propositions-is-too-many--12337