How Many Value Propositions is too Many?
Abstract:
Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to Flipkart?s gross merchandise value (GMV), and sales during the BBD month are 2.3 times compared to other months. In its ninth run since inception and the first BBD after the COVID-19 restrictions were lifted, Flipkart wished to make this edition bigger and better than ever. However, this is the most competitive time of the year.
This could also be of interest:
Research Papers
How Many Value Propositions is too Many?
Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan
Company: Flipkart Internet Pvt Ltd
November 22, 2023
Research Papers
How many ears?
Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Maura Clancey
June 15, 1999
Research Papers
Too many Indians, not enough schoolgirls?
Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Gillian S. Greenway, Gerald de Groot
June 15, 1983
