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Dent, A. (1987a, June 15). Relating internal and external data. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/relating-internal-and-external-data
Lin, L. Y. (1987a, June 15). Forecasting new over-the-counter drug sales at various price levels. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/forecasting-new-over-the-counter-drug-sales-at-various-price-levels
Bhaduri, M. (1986a, June 15). Developing an international advertising strategy for Johnnie Walker red label. ANA - ESOMAR. Retrieved June 25, 2024, from
Sampson, P. (1986a, June 15). Getting the basics right. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/getting-the-basics-right
Lin, Pioche and Standen (1986a, June 15). Estimating sales volume potential for new innovative products with case histories. ANA - ESOMAR. Retrieved June 25, 2024, from
Sampson, P. (1985a, June 15). Qualitative research in Europe. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/qualitative-research-in-europe-2654
Lin, L. Y. (1985a, June 15). Tangible and intangible reasons for new product failure. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/tangible-and-intangible-reasons-for-new-product-failure
Pioche, Lin and Standen (1984a, June 15). Price sensitivity, does it increase during a recession?. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/price-sensitivity-does-it-increase-during-a-recession-
Bol and Lin (1984a, June 15). Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency. ANA - ESOMAR. Retrieved June 25, 2024, from