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Relating internal and external data

Date of publication: June 15, 1987

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

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Author: Anthony Dent

Abstract:

The purpose of this paper is to provide a short review of some of the information needs underlying the requirements for a Marketing Management Information System with particular emphasis on relating internal information to external data whether provided from publicly available sources or proprietary Market Research data.

Anthony Dent

Author

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Citation

Normand, B. (1982a, June 15). External communication and internal communications. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/external-communication-and-internal-communications


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Welch and Wiseman (2002a, February 17). Internal and external stakeholders forum . ANA - ESOMAR. Retrieved June 24, 2025, from


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Build up of the Jacobs Suchard marketing research system - Integrating external and internal data

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Keunemann, D. (1992a, June 15). Build up of the Jacobs Suchard marketing research system - Integrating external and internal data. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/build-up-of-the-jacobs-suchard-marketing-research-system---integrating-external-and-internal-data


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Citation

Dent, A. (1987a, June 15). Relating internal and external data. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/build-up-of-the-jacobs-suchard-marketing-research-system---integrating-external-and-internal-data