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Relating internal and external data

Date of publication: June 15, 1987

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

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Author: Anthony Dent

Abstract:

The purpose of this paper is to provide a short review of some of the information needs underlying the requirements for a Marketing Management Information System with particular emphasis on relating internal information to external data whether provided from publicly available sources or proprietary Market Research data.

Anthony Dent

Author

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Citation

Dent, A. (1987a, June 15). Relating internal and external data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/relating-internal-and-external-data