Abstract:
The purpose of this paper is to provide a short review of some of the information needs underlying the requirements for a Marketing Management Information System with particular emphasis on relating internal information to external data whether provided from publicly available sources or proprietary Market Research data.
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Research Papers
Internal and external stakeholders forum
Catalogue: ESOMAR Global Healthcare 2002
Authors: Stephen Welch, Nic Wiseman
 
February 17, 2002
