Resources Library by ANA

Monitoring Internet audience measurement panels

During 2001, CESP conducted an audit of the three Internet audience panels currently serving the French market, focusing as much on their enumeration surveys as on the panels themselves. This paper presents the various stages of the audits and the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Hélène Haering

June 12, 2002

User-centric Internet measurement and its role in media planning

The Internet is not at all easy to measure consistently and, importantly, in a way that is relevant to media buyers and sellers. This is, at least in part, why the Internet has struggled to grow its share of advertising spend. Site-centric...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Fred O'Connell

Company: Nielsen

June 12, 2002

Computing unique user counts from server log files

ABC Interactive (ABCi), with cooperation of the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), performed an analysis of different methods of measuring unique visitors for a sample of websites. The analysis demonstrates the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: Richard P. Bennett, Steve A. Guenther, Scott J. Hanson, Martha Stone

June 12, 2002

Cross-media measurement

The Dove Nutrium Bar cross-media case study represents a breakthrough. It is the beginning of the answer of where online fits into the marketing mix. In answering this question, it applied a combination of best practice research techniques. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Rex Briggs

June 12, 2002

Optimising the effect of hybrid marketing campaigns

The Internet makes it easier to break target groups down to the level of 'one to one' marketing. Although this marketing dream is definitively a technical possibility, in practice it appears to be very difficult. People do not like to be approached...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: Jeroen Rietberg, Meta Menkveld

June 12, 2002

Utilizing segmentation throughout the research program as another means of audience measurement

This paper discusses the steps taken by VH1 Research&Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and quantitative brand tracking, and using results from...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Colleen Fahey Rush, Danielle N. O'Reilly

June 9, 2002

Effect of short time viewing patterns on ratings and shares

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet. The criterion of 'stickiness' therefore becomes more...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Bernhard Engel

June 9, 2002

Heuristic algorithms as a basis for intelligent meters

The author has conducted analyses of viewing patterns among respondents within households in a test panel of peoplemeter households in the United States, investigating how predictable and habitual viewing behavior is within a household. Pattern...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Paul J. Donato

Company: Nielsen

June 9, 2002

Trash and treasures of duplication

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilmington (Delaware) in 2001 suggested important...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Roberta M. McConochie, Beth Uyenco

Companies: Nielsen, OMD Group

June 9, 2002