Resources Library by ANA

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Ana Alvarez, Fiona Blades

Companies: PepsiCo, MESH Experience

September 13, 2012

Beneath the surface

Two questions periodically arise in our industry: how do brands really grow and why don't the best always win? Every time our industry thinks that we have the answers nailed down, someone comes along and undermines the collective consensus. We are...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr

Company: KANTAR TNS Malaysia

September 13, 2012

Focus on the flow of enthusiasm

Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm of these customers. In 2011, Blauw conducted a...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Rijn Vogelaar, Arne van de Wijdeven

Companies: Philips International, Blauw Research

September 13, 2012

The power of Pacha Mama

The results of this research project opens new possibilities of including new research approaches where one can find innovative material contributing to the successful construction of powerful local brands. Working in the examination of the...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: María Augusta Iturralde, Julia Paez

Companies: Apoyo, Neurosketch

May 3, 2012

Social media experiences

Social networks are more than a trendy feature or a passing phenomenon but may well change human experience in all respects. How social networks are changing the relationship between brands and consumers, and how prepared brands are to face the...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Andres Lopez, Luis Miguel Quijada

Company: KANTAR TNS Malaysia

May 3, 2012

The rise of micro-multinationals

This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests. The evolution of some of the micro-multinationals are traced,...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Terry Sweeney, Amit Gupta

April 17, 2012

Global Asian youth culture - Connected from Delhi to Shanghai to LA

East and South Asian diasporas are rapidly growing in both North America and globally. They are also strongly connected to rapidly growing Asian markets that themselves are increasing in influence globally. A demographic characteristic of these...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Joseph Chen, Robin Brown

Company: IRIS Network

April 17, 2012

A changing role of agency

In China, the social welfare field is experiencing initial development and many domestic social welfare foundations and corporations lack experience in their brand propositions. This presentation provides a case study to illustrate how a market...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Wen Fan, QingQing Qiu, Yao Shi

April 17, 2012

Blurring the boundaries between qual and quant

Conducting research in the high pace technology industry poses quite some challenges for the researcher. In order to cope with this, Acer let go of the traditional distinction between qualitative and quantitative research, and married them into a new...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Maarten Schellekens

November 13, 2011