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The rise of micro-multinationals

Date of publication: April 17, 2012

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Terry Sweeney, Amit Gupta

Abstract:

This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests. The evolution of some of the micro-multinationals are traced, while providing business tips on how to make your business more efficient using the micro-multinational business model.

Terry Sweeney

Author

This is a long description of some author details.

Amit Gupta

Author

This is a long description of some author details.

Magazines

Research World (March/April 2012)

Catalogue: Research World 2012

Author: ESOMAR B.V.

 

April 15, 2012

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Citation

B.V., E. (2012a, April 15). Research World (March/April 2012). ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/research-world-march-april-2012-


Research Papers

Taking games seriously

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Company: Deka Marketing Research

May 19, 2016

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Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/taking-games-seriously


Magazines

Research World (January-February 2012)

Catalogue: Research World 2012

Author: ESOMAR B.V.

 

February 15, 2012

×

Citation

B.V., E. (2012a, February 15). Research World (January-February 2012). ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2012-


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Citation

Sweeney and Gupta (2012a, April 17). The rise of micro-multinationals. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2012-