Abstract:
This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests. The evolution of some of the micro-multinationals are traced, while providing business tips on how to make your business more efficient using the micro-multinational business model.
Magazines
Research World (March/April 2012)
Catalogue: Research World 2012
Author: ESOMAR B.V.
 
April 15, 2012
Research Papers
Taking games seriously
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
May 19, 2016
Magazines
Research World (January-February 2012)
Catalogue: Research World 2012
Author: ESOMAR B.V.
 
February 15, 2012
