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The rise of micro-multinationals

Date of publication: April 17, 2012

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Terry Sweeney, Amit Gupta

Abstract:

This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests. The evolution of some of the micro-multinationals are traced, while providing business tips on how to make your business more efficient using the micro-multinational business model.

Terry Sweeney

Author

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Amit Gupta

Author

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Sweeney and Gupta (2012a, April 17). The rise of micro-multinationals. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/local-retailers-counter-multinationals