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Focus on the flow of enthusiasm

Date of publication: September 13, 2012

Catalogue: Congress 2012: Accelerating Excellence

Companies: Philips International, Blauw Research

Authors: Rijn Vogelaar, Arne van de Wijdeven

Abstract:

Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm of these customers. In 2011, Blauw conducted a research programme for Philips and helped them create a support plan for their superpromoters in India. The presentation reviews both experiences.

Rijn Vogelaar

Author

This is a long description of some author details.

Arne van de Wijdeven

Author

This is a long description of some author details.

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Citation

Vogelaar and van de Wijdeven (2012a, September 13). Focus on the flow of enthusiasm. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/focus-on-the-flow-of-enthusiasm