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Andriessens, J. E. (1973a, June 15). Comments on the first session. ANA - ESOMAR. Retrieved May 26, 2024, from
https://ana.esomar.org/documents/comments-on-the-first-session
Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines. ANA - ESOMAR. Retrieved May 26, 2024, from
https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines
Twyman, T. (1971a, June 15). Non-rational advertising effects in relation to theory and practice. ANA - ESOMAR. Retrieved May 26, 2024, from
https://ana.esomar.org/documents/non-rational-advertising-effects-in-relation-to-theory-and-practice
O'Mulloy, J. B. (1971a, June 15). A move towards the ideal. ANA - ESOMAR. Retrieved May 26, 2024, from
https://ana.esomar.org/documents/a-move-towards-the-ideal
Banks et al. (1971a, June 15). Toward better media comparison. ANA - ESOMAR. Retrieved May 26, 2024, from
https://ana.esomar.org/documents/toward-better-media-comparison
Harmar-Brown and Macarte (1971a, June 15). Some anomalies in advertising research terminology. ANA - ESOMAR. Retrieved May 26, 2024, from
https://ana.esomar.org/documents/some-anomalies-in-advertising-research-terminology
van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved May 26, 2024, from
https://ana.esomar.org/documents/research-on-in-store-commercial-radio
Juchems, A. (1971a, June 15). Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media. ANA - ESOMAR. Retrieved May 26, 2024, from
Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved May 26, 2024, from
https://ana.esomar.org/documents/below-the-line-promotion