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Research on in-store commercial radio

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Emile M. C. van Westerhoven

Abstract:

The purpose of the research was to collect data on the effect of in-store advertising through the Supersound system, and so to provide an answer to the question whether the large scale introduction of this system would be useful.

Emile M. C. van Westerhoven

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Research Papers

In-store radio

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Craig T. Gugel, Rob Wolf

 

June 17, 2004

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Citation

Gugel and Wolf (2004a, June 17). In-store radio. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/in-store-radio


Research Papers

Radio research in Belgium

Catalogue: Radio Research Symposium 1995

Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans

 

July 1, 1995

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Knaeps, Zaczek and Poesmans (1995a, July 01). Radio research in Belgium. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/radio-research-in-belgium


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Research on the radio listening audience in Italy

Catalogue: Radio Research Symposium 1995

Authors: Leonardo Abbruzzese, Giorgio Visintini

Companies: Unicab Italia S.p.A, SWG Spa

July 1, 1995

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Citation

Abbruzzese and Visintini (1995a, July 01). Research on the radio listening audience in Italy. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-on-the-radio-listening-audience-in-italy


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Citation

van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-on-the-radio-listening-audience-in-italy