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Research on in-store commercial radio

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Emile M. C. van Westerhoven

Abstract:

The purpose of the research was to collect data on the effect of in-store advertising through the Supersound system, and so to provide an answer to the question whether the large scale introduction of this system would be useful.

Emile M. C. van Westerhoven

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Research Papers

In-store radio

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Craig T. Gugel, Rob Wolf

 

June 17, 2004

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Citation

Gugel and Wolf (2004a, June 17). In-store radio. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/in-store-radio


Research Papers

Radio research in Belgium

Catalogue: Radio Research Symposium 1995

Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans

 

July 1, 1995

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Citation

Knaeps, Zaczek and Poesmans (1995a, July 01). Radio research in Belgium. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/radio-research-in-belgium


Research Papers

In-store designs

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Benno Stoppelman

 

August 1, 1975

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Citation

Stoppelman, B. (1975a, August 01). In-store designs. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/in-store-designs


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Citation

van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/in-store-designs