Abstract:
The purpose of the research was to collect data on the effect of in-store advertising through the Supersound system, and so to provide an answer to the question whether the large scale introduction of this system would be useful.
This could also be of interest:
Research Papers
In-store radio
Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Craig T. Gugel, Rob Wolf
 
June 17, 2004
Research Papers
Radio research in Belgium
Catalogue: Radio Research Symposium 1995
Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans
 
July 1, 1995
Research Papers
In-store designs
Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Benno Stoppelman
 
August 1, 1975
