Abstract:
Comment to the papers presented in the first session of the ESOMAR Seminar: "From market research to advertising strategy and vice-versa".
Date of publication: June 15, 1973
Author: Jacques E. Andriessens
Abstract:
Comment to the papers presented in the first session of the ESOMAR Seminar: "From market research to advertising strategy and vice-versa".
This is a long description of some author details.
Aspinall, K. W. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved October 22, 2024, from
https://ana.esomar.org/documents/comments-on-papers-
Harrinston, G. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved October 22, 2024, from
https://ana.esomar.org/documents/comments-on-papers
Cowan, D. (1973a, June 15). Comments on the third session and on the conference in general. ANA - ESOMAR. Retrieved October 22, 2024, from
https://ana.esomar.org/documents/comments-on-the-third-session-and-on-the-conference-in-general
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Andriessens, J. E. (1973a, June 15). Comments on the first session. ANA - ESOMAR. Retrieved October 22, 2024, from
https://ana.esomar.org/documents/comments-on-the-third-session-and-on-the-conference-in-general