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McPheters, R. M. (1992a, June 15). Use of scanner data to measure the effects of magazine advertising and frequency on product volume. ANA - ESOMAR. Retrieved September 26, 2024, from
Wissing, A. (1992a, June 15). Assessing the benefits of combined weeklies and television advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Walstra and Nelissen (1992a, June 15). Adapting advertising to the media environment, or: The way to kill two birds with one stone. ANA - ESOMAR. Retrieved September 26, 2024, from
Brulé, M. (1992a, June 15). Audience measurement and communication effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/audience-measurement-and-communication-effectiveness
Forner, R. M. (1991a, June 15). David and Goliath. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/david-and-goliath
Pincott, G. (1991a, June 15). Planning effective press campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/planning-effective-press-campaigns
McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness
Laurent, F. (1991a, June 15). The message is (or may be) the medium... But is certainly not the message! (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Forsyth, D. P. (1991a, June 15). Marketing effectiveness studies. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-effectiveness-studies