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Feldwick and Baker (1991a, June 15). The longer and broader effects of advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-longer-and-broader-effects-of-advertising
Greig, I. D. (1991a, June 15). Advertising pretesting. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertising-pretesting
Goodwin and Clemens (1990a, June 15). Targeting the outdoor audience using research to build a new outdoor medium. ANA - ESOMAR. Retrieved September 24, 2024, from
Thiebaut, J. (1990a, June 15). Complementarity between television and magazines. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/complementarity-between-television-and-magazines
Laurent, F. (1990a, June 15). How the medium affects the message. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-the-medium-affects-the-message
Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness
Widman and Polansky (1990a, June 15). Newspaper advertising processing. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/newspaper-advertising-processing
Greig, I. D. (1989a, September 01). Motivating the marginal buyer. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/motivating-the-marginal-buyer
Paris, Ventura and Frontori (1989a, September 01). Association technique and jingle analysis. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/association-technique-and-jingle-analysis