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Gordon, W. (1990a, June 15). The map is not the territory. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-map-is-not-the-territory-3538
Nava, C. (1990a, June 15). New language and communication for social advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-language-and-communication-for-social-advertising
Fitall, S. (1990a, June 15). Dental consumables. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/dental-consumables
Marbeau, Y. (1990a, June 15). You only present once: Kiss or be killed!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/you-only-present-once-kiss-or-be-killed-
Krief, Y. (1989a, September 01). Global communication (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-communication-french-
Krief, Y. (1989a, September 01). Global communication. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-communication
Lewis and Worcester (1989a, September 01). Measuring and managing the corporate image. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-and-managing-the-corporate-image
Schauenburg, P. E. (1989a, September 01). Integrated measuring of the effects of marketing mix variables with special emphasis on the elements of the communication mix. ANA - ESOMAR. Retrieved September 26, 2024, from
Fiori and Peigne (1989a, June 15). Selecting advertising routes for older target audiences (more than one way to skin a cat). ANA - ESOMAR. Retrieved September 26, 2024, from