You only present once: Kiss or be killed!

Date of publication: June 15, 1990

Author: Yves Marbeau

Abstract:

Properly communicating research data to the decision-makers is a must for Marketing Researchers. As presentations are normally short & one-shot events, this is a risky challenge. Graphic visualisation of data can be the solution, if well done. Not any graphs will do the job. But good ones will, as readibility at a glance is the way to recognize them.

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