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de Jaham, M. (1978a, June 01). Corporate advertising. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/corporate-advertising
Samuels, J. A. (1977a, December 01). Evaluating social persuasion advertising campaigns. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/evaluating-social-persuasion-advertising-campaigns
Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-
Franklin, M. J. (1976a, June 15). Recent trends and future considerations for the promotions industry . ANA - ESOMAR. Retrieved September 25, 2024, from
Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved September 25, 2024, from
Brown, M. M. (1976a, March 01). Beyond vehicle contact. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/beyond-vehicle-contact
Noordhoff, J. D. (1976a, March 01). A first step across the border. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-first-step-across-the-border
Britt, S. H. (1975a, August 01). Standardizing advertising for the international market. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/standardizing-advertising-for-the-international-market
Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (German). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-german-