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Videos
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Citation

(2022a, September 23). What if Insights teams could drive more customer centricity in their organisations?. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/what-if-insights-teams-could-drive-more-customer-centricity-in-their-organisations-


Research papers

Discovering new actionable insights with AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool that uses AI to mine past data and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
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Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai


Videos

Positive gender portrayal in advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Catalogue: Congress 2018
Author: Andrew Geoghegan
Company: Diageo
September 23, 2018
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Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising-


Research papers

Positive gender portrayal in advertising

This paper describes how we developed a framework from cultural insight to help our marketers and our creative agencies avoid stereotypes and represent gender more progressively in our brand communications. The paper will also explain how we...

Catalogue: Congress 2018
Author: Andrew Geoghegan
Company: Diageo
September 23, 2018
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Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising--9389


Magazines

Research World (November 2003)

With a strong domestic economy and positive signs for the advertising industry, some Australian research company heads are concerned that overall growth in the research industry is falling behind general economic growth. Meanwhile, first estimates...

Catalogue: Research World 2003
Author: ESOMAR B.V.
November 1, 2003
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Citation

B.V., E. (2003a, November 01). Research World (November 2003). ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/research-world-november-2003-


Research papers

OOH VS. other media

How efficiently does ambient media reach and affect people? Does it do it as efficiently as Starbucks' investments in television, radio and print advertising? For last summer, the answer was yes, it was as efficient as the other media. This is a case...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Ann L. Breese, Donald E. Bruzzone
Company: Starbucks Corporation
June 20, 2003
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Citation

Breese and Bruzzone (2003a, June 20). OOH VS. other media . ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/ooh-vs-other-media-


Magazines

Revue Française du Marketing (Mai 2003)

En décidant de consacrer un numéro sur le thème des mutations de lapublicité, la Revue Française du Marketing comble un videqui s'est révélé jusqu'ici préjudiciable à la communauté deschercheurs et des professionnels...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2003
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Citation

, A. (2003a, May 01). Revue Française du Marketing (Mai 2003). ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2003-


Magazines

Revue Française du Marketing 2003 (N.191)

Les thèmes abordés dans ce premier numéro de l'année 2003, sontd'une extrême diversité. Toutefois ils peuvent être organisés en trois groupes distincts.Le premier groupe porte sur l'évolution des techniques publicitaires...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2003
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Citation

, A. (2003a, January 01). Revue Française du Marketing 2003 (N.191). ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2003-n-191-


Research papers

Estimating the cost effectiveness of advertising

I have taken you through our decision process by which we arrive at an advertising budget. On the way we have checked out the total business, developed the basic business strategy, supported the development of an appropriate marketing strategy, and...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Malcolm A. McNiven
June 1, 1978
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Citation

McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising