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OOH VS. other media

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Company: Starbucks Corporation

Authors: Ann L. Breese, Donald E. Bruzzone

Abstract:

How efficiently does ambient media reach and affect people? Does it do it as efficiently as Starbucks' investments in television, radio and print advertising? For last summer, the answer was yes, it was as efficient as the other media. This is a case history on the research that makes it possible to state that with a high degree of confidence.

Ann L. Breese

Author

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Donald E. Bruzzone

Author

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Research Papers

Something is moving in OOH audiences

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Daniel Cuende

Company: Cuende Infometrics

June 20, 2005

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Citation

Cuende, D. (2005a, June 20). Something is moving in OOH audiences. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/something-is-moving-in-ooh-audiences


Research Papers

Measurement of OOH audiences

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Alberto Arnaldo, Alberto Rawe, Jorge Funes Bertoli

Company: IBOPE Inteligencia

June 20, 2005

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Citation

Arnaldo, Rawe and Bertoli (2005a, June 20). Measurement of OOH audiences. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/measurement-of-ooh-audiences


Research Papers

Loohcal media, gloohbal measurement

Catalogue: Latin America 2019

Author: Daniel Cuende

Company: Cuende Infometrics

April 7, 2019

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Citation

Cuende, D. (2019a, April 07). Loohcal media, gloohbal measurement. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement


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Citation

Breese and Bruzzone (2003a, June 20). OOH VS. other media . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement