Positive gender portrayal in advertising

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Diageo


This paper describes how we developed a framework from cultural insight to help our marketers and our creative agencies avoid stereotypes and represent gender more progressively in our brand communications. The paper will also explain how we delivered this insight differently into the business and some of the impact to date.

Andrew Geoghegan


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