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McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising
van Eyl, G. (1978a, June 01). Determining budget: Open discussion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-budget-open-discussion
Bonnafont, J. (1978a, June 01). A new challenge about society. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-challenge-about-society
de Jaham, M. (1978a, June 01). Corporate advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/corporate-advertising
Samuels, J. A. (1977a, December 01). Evaluating social persuasion advertising campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-social-persuasion-advertising-campaigns
Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-
Franklin, M. J. (1976a, June 15). Recent trends and future considerations for the promotions industry . ANA - ESOMAR. Retrieved September 26, 2024, from
Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved September 26, 2024, from
Brown, M. M. (1976a, March 01). Beyond vehicle contact. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-vehicle-contact