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Seguela, J. (1989a, September 01). The ten planets of advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-ten-planets-of-advertising
Frink, G. (1989a, June 15). Beppo meets Felix. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/beppo-meets-felix
Gruber, J. (1988a, September 01). BC or AC: Before Coca Cola or after Coca Cola. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/bc-or-ac-before-coca-cola-or-after-coca-cola
Brown, G. H. (1987a, September 01). Findings from ad tracking . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/findings-from-ad-tracking-
Musiol, K. (1987a, June 15). Aditorial dreams experience made with testing of programs and "aditorials". ANA - ESOMAR. Retrieved September 24, 2024, from
Bol, J. (1987a, June 15). Using continuous consumer panels for established brand advertising strategy testing. ANA - ESOMAR. Retrieved September 24, 2024, from
Pendry and Holmes (1987a, January 01). Unusual research for unusual advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/unusual-research-for-unusual-advertising
Lovell, M. R. (1986a, August 01). Advertising research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertising-research
Pendry and Holmes (1986a, June 15). Unusual research for unusual advertising, mixing methods and minds. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/unusual-research-for-unusual-advertising-mixing-methods-and-minds