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Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand-
Schusinski, E. (1970a, June 15). Television commercials. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/television-commercials
van Stiphout, H. A. (1967a, June 15). Advertising for consumer durable goods. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/advertising-for-consumer-durable-goods
Knecht, J. (1967a, June 15). In reply to mr. Stapel. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/in-reply-to-mr-stapel
Godwin and Thorogood (1965a, June 15). The integration of advertising research. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/the-integration-of-advertising-research
Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-
Jetter, U. (1965a, June 15). The Delta Copy Test I. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-i