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Rajgopal, Desai and Banerjee (2008a, June 15). Succeeding in a multi-cultural society against a monopolistic brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/succeeding-in-a-multi-cultural-society-against-a-monopolistic-brand
Wood, Kennedy, McDonald, Driesener and Goodhardt (2008a, June 01). How does advertising affect loyalty?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-does-advertising-affect-loyalty-
Ruiz-Contreras, Cervantes, Prospero-Garcia and Hillenbrand (2008a, May 13). The secrets of neuromarketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-secrets-of-neuromarketing
Ryan, J. (2008a, February 06). What do you do when everything is OTC?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/what-do-you-do-when-everything-is-otc-
Sengupta, C. (2007a, September 19). A tale of two giants. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-tale-of-two-giants
Flaherty, B. (2007a, June 03). Project Apollo and ad impact. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/project-apollo-and-ad-impact
Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consumer-attitudes-and-behaviours
Baszun, R. (2007a, February 19). A million new customers?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-million-new-customers-
Burgess and Goller (2007a, February 19). Shoppers at the heart of multi channel strategy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/shoppers-at-the-heart-of-multi-channel-strategy