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Research papers
Multi-methods cocktail
How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.
Catalogue: Fusion 2019
Author: Tom van Bommel
Company: Unravel Research
November 10, 2019
Research papers
Innovative marketing technologies
The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumerâs appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Dörthe Jans
Company: YouGov
November 11, 2018
Research papers
Pricing of enormous number of features- Not a problem anymore!
The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Surbhi Minocha, Vasudha Kumar
Company: Kantar
May 13, 2018
Research papers
Realism in research
All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process. The use of 3D animation helps to mitigate this limitation, giving respondents a more realistic...
Catalogue: Congress 2008: Frontiers
Authors: Michael Richarme, John V. Colias
Company: Decision Analyst, Inc.
September 26, 2008
Research papers
