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Chawla, Shendye and Phadnis (2004a, March 28). Evaluating soft brand advertising on television including product placement and in-program brand exposures. ANA - ESOMAR. Retrieved June 08, 2024, from
Phillips, G. (2004a, March 28). You can't average Asia. ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/you-can-t-average-asia
Rolli and Jack (2003a, November 05). Once upon a time there was a brand. ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/once-upon-a-time-there-was-a-brand
Solomon, D. (2003a, June 20). Does out-of-home advertising work?. ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/does-out-of-home-advertising-work-
Zeman and Kugel (2003a, June 20). CTM relevance . ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/ctm-relevance-
van Meurs, Kloprogge and van der Kooi (2003a, June 20). The Dutch outdoor study . ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/the-dutch-outdoor-study-
Landy and Gale (2003a, June 20). Drinking under the influence . ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/drinking-under-the-influence-
Mezzasalma, A. (2003a, June 20). The pros and cons of using GPS in outdoor research . ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/the-pros-and-cons-of-using-gps-in-outdoor-research-
Ware, B. C. (2003a, June 19). Magazine reader involvement improves ROI . ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/magazine-reader-involvement-improves-roi-