Drinking under the influence

Date of publication: June 20, 2003

Company: Ipsos MRBI

Authors: Liz Landy, Sarah Gale

Abstract:

With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work. This paper presents research solutions to enable ambient media companies to launch their new media, enter the media selling marketplace and understand how the media works. Included in the recommended research programme are methodologies to measure audience size, evaluate the effectivenes of advertising on the screens, profile and understand the screen audience and how the screens work in a bar environment.

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