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Smith and Hendler (1989a, September 01). A research prototype for developing and assessing a pan-european marketing strategy: A case history. ANA - ESOMAR. Retrieved September 26, 2024, from
Widman, L. (1989a, September 01). Market research and its implications at Dagens Nyheter. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-and-its-implications-at-dagens-nyheter
Pfleiderer and Luke (1989a, June 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Speetzen, R. (1988a, September 01). Quality of exposure and advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quality-of-exposure-and-advertising-effectiveness
Cramphorn, M. F. (1988a, September 01). Unravelling the advertising response function. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/unravelling-the-advertising-response-function
Troiano, J. (1988a, September 01). The three masks of Eve. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-three-masks-of-eve
Wüst, S. (1988a, June 15). Economic VS. non-economic measures of advertising efficiency. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/economic-vs-non-economic-measures-of-advertising-efficiency
Spielman and Heyder (1988a, June 15). Meeting the multi-national companies' demands for global advertising research tools. ANA - ESOMAR. Retrieved September 26, 2024, from
Pardy and Carl-Zeep (1988a, June 15). International advertising tracking. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/international-advertising-tracking