Resources Library by ANA

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary

Authors: Deepak Varma, Anna Wilgan, Matt Baldwin

Company: Kantar

September 23, 2022

What you see (is NOT) what you get

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Catalogue: Fusion 2019

Author: Dmitry Gaiduk

Company: CoolTool Inc

November 10, 2019

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019

Author: Tom van Bommel

Company: Unravel Research

November 10, 2019

Research World (March-April 2018)

With the constant shifting sands of technology, how can researchers stay abreast of the latest developments in advertising and media research and the interplay between the different communication platforms? What's the state of the art in media and...

Catalogue: Research World 2018

Author: ESOMAR B.V.

April 1, 2018

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary

Author: Jocelyn Simon

Company: System1 Research Ltd

October 26, 2017

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations

Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight

October 1, 2015

What women want

This presentation emphasizes the usefulness of narrative research in marketing, vividly illustrated by insights in women's perspectives on advertising. A new software application (SenseMaker), which brings narrative research to a higher level, is...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Annelies Jansen, Wieke van der Borg

Company: Ferro Explore!

November 19, 2009

The glue

Until recently, different elements of a campaign were evaluated in completely different ways. Advertising tracking measured TV, exit interviewers were employed to accost people as they left the store to evaluate point of sale, response rates were...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Fiona Blades, Verity Johnston

Company: MESH Experience

June 1, 2008

Moving offline to online

The paper outlines how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.Whilst originally envisaged to be a faster offline panel, the sheer variety of...

Catalogue: Panel Research 2007

Authors: Simon Scholes, Christine Connor

Company: GfK

October 28, 2007