Back

Research World (March-April 2018)

Date of publication: April 1, 2018

Catalogue: Research World 2018

Author: ESOMAR B.V.

Abstract:

With the constant shifting sands of technology, how can researchers stay abreast of the latest developments in advertising and media research and the interplay between the different communication platforms? What's the state of the art in media and advertising research, how close are we to reliable cross-platform currencies and how is this impacting the new world of media buying?

ESOMAR B.V.

Author

This is a long description of some author details.

This could also be of interest:

Magazines

Research World (March/April 2012)

Catalogue: Research World 2012

Author: ESOMAR B.V.

 

April 15, 2012

×

Citation

B.V., E. (2012a, April 15). Research World (March/April 2012). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-march-april-2012-


Magazines

Research World (March/April 2011)

Catalogue: Research World 2011

Author: ESOMAR B.V.

 

April 15, 2011

×

Citation

B.V., E. (2011a, April 15). Research World (March/April 2011). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-march-april-2011-


Magazines

Research World (February 2018)

Catalogue: Research World 2018

Author: ESOMAR B.V.

 

February 1, 2018

×

Citation

B.V., E. (2018a, February 01). Research World (February 2018). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-february-2018-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

B.V., E. (2018a, April 01). Research World (March-April 2018). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-february-2018-