Research World (March-April 2018)

Date of publication: April 1, 2018

Catalogue: Research World 2018

Author: ESOMAR B.V.

Abstract:

With the constant shifting sands of technology, how can researchers stay abreast of the latest developments in advertising and media research and the interplay between the different communication platforms? What's the state of the art in media and advertising research, how close are we to reliable cross-platform currencies and how is this impacting the new world of media buying?

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